Don’t wait for the right moment to start the business. It never arrives. Start whenever. Now.Lauris Liberts
Have you guys noticed a trend lately? How, in the midst of this quarantine, people are finally starting to listen to their hearts? To finally invest in their self-worth? To do that thing they’ve always dreamed of, but never felt like they had any time to do it?
I’ve been dreaming of starting a business for a long time now. Like, it’s been YEARS y’all. I didn’t know what business I wanted to start, what I wanted it to be all about, and honestly I felt lost and uninspired. I had no idea where to turn because, frankly, I had a lot of passions, but not a lot of time.
Enter quarantine. I lost my job, and if I’m being honest, it was devastating. I remember literally falling to my knees and collapsing in some of the hardest, most gut-wrenching sobs I’ve ever experienced. I didn’t know what to do. How were we going to make ends meet? How were we going to be able to afford to have our daughter? All of the questions, people. Overwhelmed is an understatement.
It wasn’t until a couple days later that God started to lift the veil off my sorrow and started showing me how much of a gift all this could really be. I saw a post from Hand Lettered Design about a sale they had going on with their Creative Lettering Journals and I decided to dive in. This quarantine made me realize I didn’t even have a hobby other than writing, and that wasn’t really bringing me the sense of fulfillment I was desperate to find. I knew my identity was in Christ, but I also knew He gave me these gifts of creativity and I wanted to use them in some way.
It wasn’t long after I received my book in the mail that I started to realize lettering might just be for me! I was soaring through the book and learned so much so fast that I wanted to immediately apply it and see it in action. I started dreaming of what I could do with calligraphy and lettering, and that’s when Fern & Sage Essentials was born.
It took me a little to get my heart together, but soon I had formulated my vision. I wanted to create a space where calligraphy could be authentic, whimsical, fun, and real. Too many companies are out there that make their writing look perfect in every way, but we all know that’s not what it looked like before they digitized it!
I wanted my designs to capture the realness in life. I wanted to focus on Bible Verses and encouraging quotes because that’s what I loved and that’s what I constantly look for in home decor, regardless of the room type or function. But how could I do it all? Was this even possible?
The dilemma I was running into the most was the idea that I wanted all of my designs to be digital downloads, but still look real. I had no idea how to use Photoshop, and I really didn’t want to have to learn. I didn’t want to have to front thousands of dollars just to get some supplies and a software license I wasn’t sure I’d be able to master.
After doing some digging, I finally found my solution. I talked to Joe about all of this and made sure he had a say every step of the way. He always tells me he wants to be my biggest cheerleader and support me through anything I want to do with my life, but I never imagined how crucial this would be until now.
Without further ado, and after perhaps the longest post you’ve read in a while, I’d like to introduce Fern & Sage Essentials. It’s true, I’ve basically been eating, breathing, and sleeping this business. I’ve probably spent more time in the past month investing in this than I have anything else!
You can see all the work I’ve done so far by clicking on the image at the bottom of this page, or by going to www.fernandsageessentials.com. I’ll also be sending out monthly emails with FREE digital downloads (because who doesn’t like free stuff?), a coupon for first-time subscribers, and even some members-only deals, if you’re interested, definitely sign up!
I don’t know if this is going to work out, or where this is going to go from here, but I remain hopeful. It’s scary putting a new passion out into the world, but that’s the thing about faith: in order to grow, you have to take that first step.